Product Design

Making Everyday Cooking Feel More Natural and Personal for Home Chefs

Duration

14 weeks
Feb 2025 - Dec 2025

My Role

Product Designer, Design Lead

Team

Gloria Yang (me), Conner Meek, Clair Paisley, Rohini Raj Rajan

CHALLENGE

CHALLENGE

CHALLENGE

Home chefs often improvise by adjusting ingredients, steps, or portions on the fly. But without a way to track those changes, they miss the opportunity to reflect, repeat, or improve their creations.

OVERVIEW

OVERVIEW

OVERVIEW

A digital solution that helps home cooks capture and refine their recipe creations

Designed to make cooking more personal, flexible, and reflective, it allows home chefs to track on-the-fly recipe changes, organize modifications, and revisit successful experiments. Built through a full design thinking process, from research and synthesis to prototyping and testing, the solution empowers creativity in the kitchen while reducing the friction of keeping notes.

SOLUTION SNEAK PEEK

SOLUTION SNEAK PEEK

SOLUTION SNEAK PEEK

A simple, guided tool for budgeting and financial literacy that empowering international students in the U.S. to build sustainable finance habits.

RESEARCH

RESEARCH

RESEARCH

What Home Chefs Really Need?

To better understand the goals, habits, and challenges of home chefs, we set out to explore not only how people follow recipes, but also how they adapt them, store them, and evolve their cooking practices over time.

This led us to ask ourselves: How do home chefs capture and refine their recipe changes, and what obstacles do they face in keeping track of them?

Interviewed 8 home chefs to uncover their motivations, habits, and frustrations

Mapped interview findings using affinity mapping to identify recurring themes

Analyzed strengths, weaknesses, opportunities, and threats through SWOT analysis

Compared existing recipe platforms to highlight market gaps and limitations through competitive analysis

INSIGHTS

INSIGHTS

INSIGHTS

What We Learned from Our Users?

From our research, three recurring themes stood out. These insights reveal the diverse needs and challenges that home cooks face in their everyday routines and became the foundation for how we shaped the design problem and prioritized features.

High Diversity in Cooking Styles

Users approach cooking differently, with unique tastes, methods, and routines.

Need for Personalization

Recipes are frequently adjusted, but users lack an easy way to record and revisit those changes

Fragmented Recipe Storage

Recipes are collected from multiple sources and stored in scattered formats.

With these findings, our focus shifted from simply organizing recipes to enabling users to both personalize and retrieve them with ease.

COMPETITIVE ANALYSIS

COMPETITIVE ANALYSIS

COMPETITIVE ANALYSIS

Where Current Cooking Apps Fall Short

While many cooking apps exist, none provide comprehensive support across the entire cooking journey. Most focus on static instructions, but don’t reflect the creative, messy process that real home cooks go through.

From our review of recipe platforms, we found key gaps:

Real-time Note-taking

No way to capture changes while cooking

Tracking Personal Recipe Changes

Limited support for evolving dishes over time

Comparing Versions

No easy way to view different variations of the same recipe

Outcome Feedback

Little to no support for reflecting on what worked or not

These gaps highlighted a clear opportunity: designing a tool that embraces personalization and iteration, rather than treating recipes as one-size-fits-all.

PROBLEM STATEMENT

PROBLEM STATEMENT

PROBLEM STATEMENT

How might we help home chefs keep track of the modifications they’ve made to recipes, so that they can further develop their cooking practice?

Home chefs often view cooking as both practical and creative, but current tools fail to support the messy, experimental side of the process. Many:

Struggle to remember modifications they made on the fly

Collect recipes from fragmented sources and formats

Find it hard to organize and revisit different versions of one recipe

PERSONA

PERSONA

PERSONA

Meet Remy - Our Experimental Home Chef

Remy represents passionate home cooks who view cooking as both a daily utility and a creative outlet. She values flexibility in the kitchen and wants a simple way to document and revisit recipe changes without disrupting her flow.

💡 Motivations: Driven by personal taste, mood, and the joy of creating something new in the kitchen

🎯 Goals: Track recipe modifications, revisit successful experiments, and build a flexible cooking workflow

😩 Frustrations: Forgets what she changed, struggles to organize recipe versions, and finds multitasking with messy hands and tech frustrating

IDEATION

IDEATION

IDEATION

From Chaos to Clarity: Designing for the Real Cooking Process

We explored a wide range of ideas, from ingredient-based search and community sharing to automatic suggestions and version trees. After prioritizing based on user needs and feasibility, we defined four core features to bring clarity and flexibility to real-world cooking practice:

Add Recipe

Save from the web, cookbooks, notes, or create from scratch

Edit Recipe

Quickly update ingredients or steps of the recipe on the fly

Cook Mode

Hands-free guidance with voice input for messy kitchen moments

Version History

Track changes and compare versions to refine dishes over time

USABILITY TESTING

USABILITY TESTING

USABILITY TESTING

Validating Our Designs with Real Home Chefs

To evaluate the usability of our core features, we conducted moderated usability testing with eight participants who regularly cook and modify recipes at home. The sessions focused on observing how home chefs interacted with the prototype and see where they felt confident, and where they encountered friction.

This process helped us validate our design decisions, uncover usability gaps, and identify opportunities to enhance the overall experience.

What Users Loved?

Clean & Intuitive Layout

Participants appreciated the simple structure that made it easy to scan recipes and navigate between features.

Helpful Metadata

Elements like cooking time, version number, and tags (e.g., “vegetarian”) helped users quickly assess a recipe’s fit.

Voice Input in Cook Mode

Hands-free interaction was seen as especially helpful while multitasking in the kitchen.

Recipe Evolution Feature

Participants loved seeing how a recipe evolved over time, calling it “useful” and “something other apps don’t offer.”

Challenge #1: How might we make version history easier for user to find and revisit?

Finding:

7 out of 8 users missed the version history icon and assumed versioning would live on the recipe details page, causing missed functionality.

Design Opportunity:

Add clearer entry points to the version history on the recipe details page and maintain consistent icon placement across screens.

Challenge #2: How might we make users feel confident that their modified recipes are saved and visible to them?

Finding:

5 out of 8 users expected to see both original and modified recipes on the homepage, which led to confusion about whether their changes were saved.

Design Opportunity:

Encourage creativity by showing both original recipes and modified recipes upfront on the homepage and visually distinguishing personal versions from originals.

Challenge #3: How might we ensure users that their notes or modifications are saved while cooking?

Finding:

6 out of 8 users weren’t confident that their notes or modifications added when using Cook Mode were actually saved, creating anxiety that disrupted their flow.

Design Opportunity:

Build trust and transparency by introducing real-time autosave indicators and clear confirmation messages when notes or modifications are successfully recorded and saved.

SOLUTION

SOLUTION

SOLUTION

Translating Insights into a Confident and Creative Cooking Experience for Home Chefs

After multiple rounds of iteration and testing, we refined Chef’d into a tool that supports home chefs through every stage of their creative process, from their very first recipe to their most perfected dishes.

We showcased the final design through two key user flows:

Remy's First Time Using Chef'd

Three Months Later — Remy’s Millionth Time Using Chef’d

USER FEEDBACK

USER FEEDBACK

USER FEEDBACK

What Our Users Said About Chef’d?

Users loved the concept of Chef’d and shared how it could meaningfully improve their cooking routines:

These reactions validated our vision for Chef’d is an intuitive, expressive, and confidence-building tool that fits naturally into everyday cooking.

FUTURE DIRECTIONS

FUTURE DIRECTIONS

FUTURE DIRECTIONS

What's Next for Chef’d?

As we look ahead, we envision Chef’d growing beyond personal use into a more connected, intelligent, and collaborative platform:

Nested Recipe Versions

Enable users to make modifications to modified recipes and view them in a nested structure.

Smart Suggestions

Introduce ingredient swaps or edit prompts based on cooking goals, patterns, and preferences.

Social Sharing and Discovery

Allowing users to share their personalized recipes with the community and discover others’ creations

Collaborative Cooking

Supporting co-editing or sharing drafts with friends or family to cook together or exchange recipes

KEY TAKEAWAYS

KEY TAKEAWAYS

KEY TAKEAWAYS

Our Reflections!

This project was not only about designing a product but also about learning how to design as a team, for real users, and with adaptability.

These reactions validated our vision for Chef’d is an intuitive, expressive, and confidence-building tool that fits naturally into everyday cooking.

Let's Get in Touch!

© Gloria Yang 2025 Copyright. All Rights Reserved.

Let's Get in Touch!

© Gloria Yang 2025 Copyright. All Rights Reserved.

Let's Get in Touch!

© Gloria Yang 2025 Copyright. All Rights Reserved.