Cogleap US 2026 Social Skills Summer Camp
Transforming a Service-Based Workflow into a Conversion-Driven Enrollment Funnel
Overview
Led the design and launch of Cogleap’s Summer Camp enrollment experience to improve how parents move from exploring a program to securing a spot. The solution addressed delays and friction caused by a consultation-based workflow, enabling a smoother path from discovery to registration and purchase while reducing manual effort and drop-off risk.
My role
Led research and testing, translating insights into system-level design and interaction flows
Owned project delivery, including stakeholder alignment, timelines, and user recruitment
Team
Gloria Y
Cogleap Product Team
Timeline
1 week
April 2026
Context
Launching a Time-Sensitive Product Within a Consultation-Driven System
Cogleap is a digital health-focused organization and their existing platform was structured around consultation-based interactions, where users submit inquiries and wait for follow-up to proceed. While effective for longer-term programs, this model introduced delays for a time-sensitive product like Summer Camp.
The project was delivered within a one-week timeline and built entirely within Wix, requiring careful use of existing capabilities. As a digital health-focused company, the experience also needed to remain clear and informative while adhering to compliance constraints.
Problem
Manual Consultation Flow Slows Down Decision and Increases Drop-Off Risk
The initial plan was to link the Summer Camp page to the existing consultation form, requiring users to submit a request and wait for a specialist to assist with registration and payment. This created unnecessary friction for users who were ready to act, introducing delays, additional steps, and uncertainty around securing a spot. It also increased manual workload for the team, making it harder to scale during peak enrollment periods.
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Breaks User Momentum at the Point of Decision
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Introduces Delay and Increases Drop-Off Risk
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Relies on Manual Work That Limits Scalability
What I Proposed
Designing a Direct Conversion Path from Exploration to Enrollment
I proposed redesigning the experience as a dedicated enrollment funnel, allowing users to move seamlessly from discovering the program to completing registration and purchase without relying on manual follow-up. Instead of extending the existing consultation flow, the new approach focuses on capturing user intent at the moment of decision and reducing friction between each step. By leveraging built-in capabilities within Wix, the solution enables a self-serve model that is both scalable and efficient to implement.
This shift transforms the experience from a service-based interaction into a conversion-driven flow, aligning the product with how users naturally progress through decision-making.
Key Product Principles Driving the Solution
Reduce dependency on manual intervention
Move from specialist-assisted registration to a self-serve flow that scales with demand and reduces operational overhead.
Minimize delay between intent and action
Eliminate waiting periods by enabling immediate progression from interest to registration and payment.
Provide immediate confirmation to build confidence
Allow users to secure their spot instantly, reducing uncertainty and reinforcing trust in the process.
Support a continuous decision-making journey
Create a smooth progression from
explore → learn → decide → register → purchase,
ensuring users never lose momentum.
Stakeholder Influence
Aligning on a Scalable Model Over Familiar Workflow
Stakeholders initially preferred to reuse the existing consultation flow to maintain consistency with current operations. The challenge wasn’t defining the solution, but aligning on a different way of operating.
By reframing the discussion around system priorities, I shifted the focus from maintaining internal workflows to supporting user momentum and faster conversion.
Key Alignment Shift
Optimizing for assisted, manual workflows
Enabling immediate, self-serve conversion
This clarity helped stakeholders recognize that the existing model was designed for internal efficiency, while the proposed approach better supports both user behavior and business scalability. As a result, we aligned on moving forward with a self-serve enrollment model that reduces manual coordination and enables faster decision-making.
Solution
Delivering a Seamless End-to-End Enrollment Experience
The final solution translates the proposed conversion model into a fully implemented, end-to-end experience.
Each step is designed to reduce friction, maintain user momentum, and support immediate action, allowing parents to move smoothly from discovering the program to securing their child’s spot without delay.
Impact Overview
Improved Conversion Efficiency
Users can now move from discovery to registration and payment in one continuous experience, reducing friction at the point of decision.
Reduced Operational Load
By enabling self-serve enrollment, the system minimizes the need for manual follow-ups, allowing the team to operate more efficiently during peak demand.
Captured High-Intent Users
The experience supports immediate action, reducing the risk of drop-off caused by delayed responses.
Successful Launch Under Constraints
Delivered a complete, functional experience within one week while working within platform and compliance limitations.
Reflection
Smoother User Flow Drives Both Better Experience and Better Outcomes
This project highlighted how improving the flow between steps can have a direct impact on both user experience and business performance. Instead of adding features, the biggest impact came from simplifying the journey and removing delays. Designing a clear path from exploration to purchase not only helps users act with confidence but also creates a more efficient and scalable system. It reinforced the importance of aligning the experience with user momentum, especially for time-sensitive decisions where speed and clarity matter most.
